SAP has announced it will acquire Qualtrics International for $8 billion in cash. Qualtrics, the online sentiment tracker, had planned to IPO but was thwarted by the software giant’s generous offer, with some commentators indicating that the price was too steep – leading to a 4.2% dip in share price upon the news of the deal.

Qualtrics deal in experience data – or x data – measuring sentiment across multiple channels to deliver a smart experience for users.

For further details on the deal, see the dedicated site here.

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