Here’s a quick first try with the Web Stories plugin from Google.Continue reading “Getting started with Web Stories”
One of the most popular approaches to content marketing for the festive season is gift lists. This works best if your company or business has a really distinctive brand identity or customer audience. In those circumstances, your product curation will provide real value by hooking into the particular likes and dislikes which your customers expect from the brand.Continue reading “Content marketing: Product curation”
Over at Silicon Dales, I recently completed a project editing blog posts for a Brno-based web developer. These well-written and engaging posts didn’t need so much on the content or overall structure – just a spruce up from a native English speaker to give them that natural sentence structure and more common reference points.
Check out the full case study here.
Want ESL editing for your website?
If English is your second or additional language, get specialist assistance to polish up your web content for an international business audience.
Email for a quote: firstname.lastname@example.org
When choosing or hiring a content writer for your website, social media or online store, SEO considerations will come into play. Most content contracts require an understanding of SEO, but just how much SEO background does your writer really need?Continue reading “How much SEO background does your content writer need?”
If you’re thinking of hiring a freelancer for any aspect of your business – whether for content or something else like web development, it is important to provide your brand guidelines or corporate identity document.Continue reading “Brand guidelines checklist”
SAP has announced it will acquire Qualtrics International for $8 billion in cash. Qualtrics, the online sentiment tracker, had planned to IPO but was thwarted by the software giant’s generous offer, with some commentators indicating that the price was too steep Continue reading “SAP to Acquire Qualtrics for $8 billion”
The future of work is going to be impacted by a multitude of forces: automation, AI, distributed workforces and more efficient tech. This, in turn, will have impacts on the talent acquisition, contracts, conditions and wages. Continue reading “The Future of Work and how to stay ahead of it”
Every innovator is watching the waves being made by voice assistant technologies from companies such as Google, Amazon and Apple. Arguably Amazon has been making some of the most focused efforts on bringing developers and SMB’s on board Continue reading “The rise of voice technology”
Oath, part of Verizon communications (Nasdaq: VZ), is making plays in the content world with a growing clutch of major content sites and a keen interest in the open source technology underpinning Continue reading “Oath making plays in the content world”
Starting in 2017, I wrote a number of articles for the Jetpack blog. For those who don’t already know, Jetpack is the all-in-one plugin for WordPress, produced by the folks at Automattic. Continue reading “Articles by Linda Scott published in Jetpack blog”