Content marketing: Product curation

One of the most popular approaches to content marketing for the festive season is gift lists. This works best if your company or business has a really distinctive brand identity or customer audience. In those circumstances, your product curation will provide real value by hooking into the particular likes and dislikes which your customers expect from the brand.

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ESL Editing for a Brno-Based Web Developer

Over at Silicon Dales, I recently completed a project editing blog posts for a Brno-based web developer. These well-written and engaging posts didn’t need so much on the content or overall structure – just a spruce up from a native English speaker to give them that natural sentence structure and more common reference points.

Check out the full case study here.

Want ESL editing for your website?

If English is your second or additional language, get specialist assistance to polish up your web content for an international business audience.

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How much SEO background does your content writer need?

When choosing or hiring a content writer for your website, social media or online store, SEO considerations will come into play. Most content contracts require an understanding of SEO, but just how much SEO background does your writer really need?

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SAP to Acquire Qualtrics for $8 billion

SAP has announced it will acquire Qualtrics International for $8 billion in cash. Qualtrics, the online sentiment tracker, had planned to IPO but was thwarted by the software giant’s generous offer, with some commentators indicating that the price was too steep Continue reading “SAP to Acquire Qualtrics for $8 billion”

The Future of Work and how to stay ahead of it

The future of work is going to be impacted by a multitude of forces: automation, AI, distributed workforces and more efficient tech. This, in turn, will have impacts on the talent acquisition, contracts, conditions and wages. Continue reading “The Future of Work and how to stay ahead of it”

Articles by Linda Scott published in Jetpack blog

Starting in 2017, I wrote a number of articles for the Jetpack blog. For those who don’t already know, Jetpack is the all-in-one plugin for WordPress, produced by the folks at Automattic. Continue reading “Articles by Linda Scott published in Jetpack blog”